"Procode" Secures Angel Investment at LEAP 2025 to Boost Growth in the Gaming and Esports Sector in the Middle East
March 26, 2025, 4:19 pm

"بروكود" تحصل على استثمار ملائكي

Procode, a platform specializing in talent development in the gaming world and transforming them into esports professionals, content creators, and coaches, has successfully secured angel investment during its participation in the LEAP 2025 conference in Riyadh, Saudi Arabia. This comes as the gaming industry in the Middle East and North Africa experiences tremendous growth, estimated to be worth billions of dollars. LEAP 2025 is one of the largest global tech conferences, bringing together thousands of participants from entrepreneurs, investors, and decision-makers in the technology sector.

Procode gained the trust of investors thanks to its ambitious vision for creating a comprehensive infrastructure for the gaming and esports sector in the region. This funding will accelerate its expansion starting from Saudi Arabia, where the market is expected to reach $10 billion by 2030.

Procode's participation in the fourth edition of LEAP 2025 was supported by the Tamkeen Work Fund and the Bahrain Technology Companies Society (BTECH), with the Bahrain pavilion hosting 14 innovative startups operating in various technology fields.

Commenting on this achievement, Tariq Fakhro, Chairman of BTECH, stated: "Procode's success in attracting investment embodies the confidence investors have in Bahraini startups and their ability to compete globally in the esports sector. It also reaffirms Bahrain’s commitment to supporting and empowering talent in this dynamic field. We aspire to see more Bahraini companies expand regionally and internationally, enhancing our position as a hub for digital innovation."

For her part, Mrs. Shahd Al-Zaki, co-founder and Chief Marketing Officer at Procode, stated: "Securing angel investment during our participation in the Bahrain pavilion at LEAP 2025 marks a significant milestone in our journey. This step represents the investors' faith in our vision for developing the gaming and esports sector in the Middle East."

She added, "This funding will empower us to expand the platform across the region, explore new opportunities, reach a broader audience, and strengthen strategic partnerships and future collaborations."

Founded in 2024, Procode aims to develop talents and refine gamers' skills by offering organized training programs with content specifically designed for the region, individual and group training sessions, and mentorship from experts in various fields, along with organizing competitive tournaments. The platform also allows gamers to develop their skills and build a supportive community, equipping them to become esports professionals, content creators, and leaders in the gaming industry, in line with the evolving gaming market in the region.

Opposition in Istanbul Elects Interim Mayor After Imamoglu's Imprisonment Delay and Ambiguity: Doubts About the Credibility of Syrian Coastal Events Investigation Committee

BENEFIT, the Kingdom’s innovator and leading company in Fintech and electronic financial transactions service, has announced its sponsorship of the “Innovation and Sustainable Technology Solutions Competition (GU - IST Solutions), hosted by Gulf University at its main campus.
This strategic sponsorship reflects BENEFIT’s active role in advancing technological innovation and fostering sustainable solutions to future challenges. It also seeks to empower Bahraini youth by enhancing their skills, capabilities, and competitiveness in innovation and solution development—contributing meaningfully to the broader goals of sustainable development across all sectors.
As part of BENEFIT’s active involvement in the competition, the company has announced that Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication, will serve on the competition’s supervisory committee. Her upcoming participation reflects BENEFIT’s forward-looking commitment to championing academic and professional excellence.
Commenting on the occasion, Hanan Abdulla Hasan, Senior Manager of Public Relations and Communication at BENEFIT, said, “We are privileged to support this pioneering initiative, which aligns seamlessly with BENEFIT’s enduring commitment to fostering innovation and nurturing the potential of Bahrain’s youth. Our participation is rooted in a deep sense of social responsibility and a firm belief in the pivotal role of innovation in shaping a sustainable future. Through such platforms, we seek to empower the next generation with the knowledge, skills, and foresight required to develop impactful solutions that address future challenges, in line with the United Nations Sustainable Development Goals 2030.”
Dr. Aseel Al Ayash Dean of the College of Engineering in Gulf University commented, “We extend our sincere gratitude to BENEFIT for their generous sponsorship and support of the Innovation and Sustainable Technology Solutions Competition. This contribution plays an instrumental role in helping us achieve the strategic goals of this initiative, namely, cultivating a culture of innovation and sustainability, encouraging efforts that address the imperatives of sustainable development, and enhancing the practical and professional capabilities of our students and participants.”
The event will bring together a diverse spectrum of participants, including secondary school students, university undergraduates, engineers, industry professionals, entrepreneurs, academic researchers, and subject matter experts representing a wide range of disciplines.
The competition seeks to inspire participants to develop and present innovative, sustainable technologies aimed at addressing pressing environmental, social, and economic challenges. It encourages the formulation of business models that integrate advanced technological solutions with core principles of sustainability. Moreover, it serves as a platform for emerging leaders, entrepreneurs, and innovators to contribute to the advancement of the Sustainable Development Goals, promote the ethos of responsible technology, and demonstrate its transformative potential across various sectors.
Attendees will have the opportunity to view a series of project presentations submitted by participants, covering diverse areas such as eco-friendly product design, smart and sustainable innovations, renewable energy technologies, water conservation and management, waste minimisation and recycling, green architectural solutions, and sustainable transportation systems. Outstanding projects will be formally recognised and awarded at the conclusion of the event.